REAL INGREDIENTS
REAL PURPOSE
Every ingredient in our food earns its place.
QUALITY INGREDIENTS. THOUGHTFUL FORMULAS.
Effective fish foods aren’t built on a single hero ingredient—they’re built on quality, digestible ingredients that work together. We choose each ingredient for a reason: nutrition, palatability, function or support of overall balance. No shortcuts. No filler-first thinking.
Better ingredients. Better balance. Better outcomes.
TASMANIAN SALMON
WHY WE USE IT
Rich in highly digestible protein and Omega-3 fatty acids to support healthy growth.
THINGS TO KNOW
Sustainably sourced premium salmon.
KRILL
WHY WE USE IT
Natural source of Omega-3 and Astaxanthin.
THINGS TO KNOW
Excellent palatability and nutrition.
SQUID
WHY WE USE IT
Provides digestible marine protein and amino acids.
THINGS TO KNOW
Improves taste and acceptance.
BLACK SOLDIER FLY
WHY WE USE IT
Sustainable insect protein with excellent digestibility.
THINGS TO KNOW
Eco-friendly protein source.
MEALWORM
WHY WE USE IT
Rich in healthy fats and protein.
THINGS TO KNOW
Highly digestible.
SPIRULINA
WHY WE USE IT
Supports colour enhancement and immunity.
THINGS TO KNOW
Natural algae superfood.
CRICKET
WHY WE USE IT
High-quality insect protein to support growth and condition.
THINGS TO KNOW
Whole-body nutrition including protein, fats and chitin.
CHLORELLA
WHY WE USE IT
Algae rich in protein, vitamins and minerals to support dietary variety.
THINGS TO KNOW
Algae rich in protein, vitamins and minerals to support dietary variety.
MORINGA
WHY WE USE IT
Plant rich in vitamins, minerals and natural antioxidants.
THINGS TO KNOW
Supports overall nutrition and variety.
KELP
WHY WE USE IT
Natural source of minerals, trace elements and prebiotic fibres.
THINGS TO KNOW
Supports digestive health and nutrient uptake.
GREEN-LIPPED MUSSEL
WHY WE USE IT
Joint-supportive nutrients and omega fatty acids from a natural source.
THINGS TO KNOW
A whole-food ingredient from New Zealand.
EARTHWORM
WHY WE USE IT
Highly digestible protein with beneficial fats and amino acids.
THINGS TO KNOW
From responsible, clean farming sources.
MONTMORILLONITE CLAY
WHY WE USE IT
Rich in highly digestible protein and Omega-3 fatty acids to support healthy growth.
THINGS TO KNOW
Sustainably sourced premium salmon.
BEETROOT
WHY WE USE IT
Natural source of betaine and pigments for colour and vitality.
THINGS TO KNOW
Used in small amounts for balance.
PAPRIKA
WHY WE USE IT
Natural source of carotenoids to enhance reds, oranges and yellows.
THINGS TO KNOW
Colour support from plant pigments.
INDIAN ALMOND LEAF
WHY WE USE IT
Natural tannins and plant compounds to support fish comfort.
THINGS TO KNOW
Releases beneficial compounds into the water.
Not every ingredient is used in every formula. Ingredients are selected based on species needs and the role they play in each recipe.
GOOD FORMULATION VS CHEAP FILLERS
👍 GOOD FORMULATION
- Named, recognisable ingredients
- Balanced protein sources
- High digestibility for less waste
- Ingredients with a clear role
- Species-appropriate balance
- Quality over quantity
Focus on function, proportion and synergy.
👎 CHEAP FILLERS
- Excessive wheat, corn or cereal content
- Vague “meat” or by-product meals
- Excess binders and low-value bulking ingredients
- Ingredients used only to reduce cost
- Poor digestibility, more waste
- Marketing over nutrition
More bulk. Less value.
INGREDIENTS SHOULD BE JUDGED BY THEIR ROLE
No ingredient is good or bad on its own. What matters is quality, proportion and how it fits in the full formula.
WHY BALANCE MATTERS
PROTEIN
Supports growth,
repair and daily energy.
+
PLANTS & ALGAE
Provides nutrients, fibre
and natural pigments.
+
FUNCTIONAL INGREDIENTS
Support digestion, nutrient
use and overall balance.
=
HEALTHY, VIBRANT FISH
Better nutrition. Better results.
Every time.
